Marketing Communication

Master Class: 'For the creative minds - Marketing Communication'

 A Master Class to give you an intensive exposure to the world of integrated marketing communication and why creativity matters


Class Outline


Profiling Marketing Communication – what, whom, how, where, and when of communication in marketing – methods and tools of marketing communication? how the methods and tools are going to change over the next 10 years?


RoleProfiling – What are the exact roles people have in the field of Marketing Communication? How the roles are going to change over the next 10 years?


Task Profiling and Trends Mapping – What are the typical tasks involved in Marketing Communication and what are the challenges people face? How the nature of tasks and the challenges are going to change over the next 10 years?


Competency Profiling – What are the essential competencies to work in Marketing Communication? how these requirements will change over the next 10 years?


Test yourself – do you have what it takes to get into Marketing Communication? Which educational qualifications will help you to acquire the right skills and knowledge?


This is a one-of-its-kind opportunity to expose yourself to the field of Marketing Communication – a field for the creative minds



11:10 am – 2:05 pm, Saturday, 23rdJanuary, 2016