Digital Marketing

Master Class: 'Fundamentals of Digital Marketing and the future technologies'

A Master Class to give you an intensive exposure to the tools and technologies of Digital Marketing – the most important method in marketing in the 21st century

Class Outline


Mapping Digital Marketing – what are the basic tools and technologies in Digital Marketing? What are the emerging technologies in this area? What’s the future holds after 10 years?


Role Profiling – What are the exact roles people have in the field of Digital Marketing?


Task Profiling and Trends Mapping – What are the typical tasks involved in Digital Marketing and what are the challenges people face? How the nature of tasks and the challenges are going to change over the next 10 years?


Competency Profiling – What are the essential competencies to work in Digital Marketing – how these requirements will change over the next 10 years?


Test yourself – do you have what it takes to get into Digital Marketing? Which educational qualifications will help you to acquire the right skills and knowledge?


This is a one-of-its-kind opportunity to expose yourself to Digital Marketing Рone of the emerging areas in Marketing which will change the way Marketing is done in the world.


3:30 pm – 6:25 pm, Saturday, 23rdJanuary, 2016